As all of you know, last year we shut down Machine Quilting Today LLC, a machine quilting show in Oconomowoc, WI. We never relinquished the Website name or the Facebook page and we continued to maintain the mailing list. Now we are into the second year of inactivity and folks continue to visit the Website and like the Facebook page. I have hesitated long enough. It is time to do something with both of them.
For a long time I thought seriously about just shutting both down, after all they were done and I was through with them. But I really like the name! And I understood a lot of time, effort and money had gone into building these audiences. To dump them would mean I would have to start over building an audience of essentially the same people with an idea I had thought about for Quilter's Rule for a long time.
Yes, I will be changing the direction and mission of both the Website and the Facebook page. The focus will continue to be machine quilting and education. I think that most people will be satisfied! But surely some will object to the direction I have planned. If people object they do not have to visit the website. They can ask to be removed from the mailing list. They can unlike the Facebook page. They can unfriend me. All of which have happened in the past and I do not take it personally. It’s just a part of life in the business world and Social Media.
In the next few weeks you will start seeing changes on both starting with this announcement on my blog, Travels with Quilter’s Rule. So what do we have planned? The answer to that question is probably more then we can ever accomplish. But like all difficult things if you do not try you will accomplish nothing. You will just have to wait and see.
The first thing we have accomplished is to change the name of the Facebook page from Machine Quilting Today, LLC to Machine Quilting Today. Not earth shattering news but it is a start.
To be continued....