As all of you know, last year we shut down Machine
Quilting Today LLC, a machine quilting show in Oconomowoc, WI. We never relinquished the Website name or the
Facebook page and we continued to maintain the mailing list. Now we are into the second year of inactivity
and folks continue to visit the Website and like the Facebook page. I have hesitated long enough. It is time to do something with both of them.
For a long time I thought seriously about just shutting
both down, after all they were done and I was through with them. But I really like the name! And I understood a lot of time, effort and
money had gone into building these audiences.
To dump them would mean I would have to start over building an audience
of essentially the same people with an idea I had thought about for Quilter's Rule
for a long time.
Yes, I will be changing the direction and mission of both
the Website and the Facebook page. The focus will continue to be machine quilting and education. I
think that most people will be satisfied!
But surely some will object to the direction I have planned. If people
object they do not have to visit the website. They can ask to be removed from the mailing
list. They can unlike the Facebook page.
They can unfriend me. All of which have happened
in the past and I do not take it personally.
It’s just a part of life in the business world and Social Media.
In the next few weeks you will start seeing changes on both
starting with this announcement on my blog, Travels with Quilter’s Rule. So what do we have planned? The answer to that question is probably more
then we can ever accomplish. But like all
difficult things if you do not try you will accomplish nothing. You will just have to wait and see.
The first thing we have accomplished is to change the
name of the Facebook page from Machine Quilting Today, LLC to Machine Quilting
Today. Not earth shattering news but it is a start.
To be continued....
