Continuing Thoughts on Shows

 

I hate it when I make a mistake and know I am making it when I do it. I violated my own 300 mile rule and I did it twice. Just call me stupid.  In 4 weekends there were 5 shows in Southern California and Arizona.  First in the line was Yuma and Tucson on the same weekend and then Ontario’s Road to California and then two shows in Phoenix on successive weekends.  All these shows are too close together in time and distance. Knowing better Quilter’s Rule attended the Tucson Guild Show, Road to California, and the Rusty Barn show.  Yes, we saw different customers at each show and yes we saw the same customers at each show. 

The Phoenix Metro area is home to 2/3 of the State of Arizona’s population. At 4.2 million it is about half the size of the Chicago Metro area.  We all remember Chicago last year with too many shows. 

Road to California added a tent of new vendors.  There was a bit of grumbling and some vendors I am sure did not do well.  Quilter’s Rule was able to hold its own this year.  Many of the new vendors were related to the long arm segment of our industry and attracted many customers interested in the segment.  We can serve that segment very well and had no competition.  Thus we were able to preserve our sales.

We had no knowledge of what to expect at Tucson, but it is a small community.  Quilter’s Rule did not do particularly well and we will probably not try to return until something changes. The guild does a nice job, just not enough people spending money. 

The Rusty Barn in Phoenix is a quandary.  Last year we had a record year in Phoenix.  This year traffic was good but the sales were not.  There is only one way I would explain the sales.  The local people want to attend both shows and they demonstrated that they will.  They split their purchases saving some money for this week.

The rapid expansion of shows is a problem.  Only the vendors are harmed.  The promoters for the time being have the vendors and the gate.  The attendees have more choices of shows to attend.  The vendors are spending more money and seeing smaller sales.  For some that will quickly end.  Vendors will drop out.  We are already hearing rumors of shows with a waiting list have exhausted those waiting lists.

Tucson, Yuma, Ontario and Phoenix have always had their shows in January.  So what changed?  Ontario moved to later in the month and this year added more vendors and  AQS announced its intention to come to Phoenix at the same time as the Rusty Barn show. 

In my opinion AQS in Phoenix is a renegade show with a couple of differences.  They are a huge for profit promoter and they are acting like the 800# gorilla.  They see what appears to be a lucrative market and they want to own it by crushing the competition. That is American business at its worst behavior and why many people dislike businesses.

The questions becomes, are the actions some promoters taking what you want?  If you are a vendor is doing all the shows in your best interest?  As an attendee or guild member is going to all the shows in your area in your best interest?  If it is what you want than continue your present actions.  If not it is time to choose.  Some shows and vendors will definitely not survive.

Quilter’s Rule will not continue to make the same choices.  We will not do multiple shows in overlapping markets.  We are a vendor and we intend to survive by maximizing sales at the lowest possible cost.  We will leave some money on the table as the cost to acquire it is just too high.  We will encourage and make suggestions to the promoters we choose to support and have supported our company.

And today daughter Patricia and I are on our way home after a very long time on the road.  I think there is a little snow in store for our drive.  We will see some of you at the Mid Atlantic Show in Hampton Roads, VA.

Happenings in Tucson

It seems like months since I last wrote in this blog.  Christmas as passed, the year ended,  a New Year has come.  Patricia and I am on the road again and my wife is home in the cold with animals to feed.  Before you feel sorry for her remember she is retired and she gets to ride any time she wants to brave the cold temperature.  Come to think about it this is a good thing.  I left wind chills of -47⁰ for daytime temperatures in the 70’s.  I have a bunch to be happy about even if Patricia is upset about the heat.    I am not sure why but she gets upset when it is over 70⁰.  Sometimes I wonder where she comes from.  Oh yea, I married her mother. Great lady.  Good choice!  She is 68 ½ years young, rides Hunter Jumper several times a week.

When Patricia and I leave we are always very careful about checking things so as little as possible can go wrong on a trip.  So it was my responsibility to check over the truck and trailer.  Which I did!  Everything was working we had trailer lights, a full gas tank and everything was loaded except for a new product that we were supposed to pick up the first morning on the road.  And of course the new product coming in from France that was supposed to arrive on Thursday and is stuck in Customs and we have spent two days in correspondence with France and Customs first of all is the glue stick toxic and what kind of wood is the box made of.  You would have thought we had cut down every exotic species of tree in the whole rain forest.  And to top it off they have our FEIN wrong.  Now how could that be?  I have never imported anything before.  They have the FEIN of another company I registered.  It does not import either.  Don’t you just love our government and their computers?

Everything is going fine.  We meet Robert and Paula of Built By Briick and get our new exclusive product.  They have designed a wood ruler rack and wall unit that exactly fit our gridded rulers.  You will be able to buy them at Road.  So our plan is working until we are about 200 miles from home and I realize my computer case is still sitting on a chair at home.  Ok so about now I receive a text message that the French shipment has arrived and it is being broken down to be shipped to Tucson and it will arrive on the first day of the show.  Ok, so I call my wife and tell her to take my computer to the office and they will ship it with the Bohin France shipment.  For a person who hated technology (computers and telephones included) I have become addicted, and find life without my connections difficult.  Addiction is now complete!  Technology properly used can make up for stupid mistakes.  My computer is on the way, we have all our product on its way and life is good.

First day on the road is always long, but we finally get to Kansas City and are headed west on the turnpike towards Topeka.  I think we can make Wichita before we quit.   It is starting to get darker and I turned on the lights.  But the trailer lights are still dark.   We pull over as soon as possible to check the plug because they were working when I checked them this morning.  Sure enough I have a broken wire.  I only have tape to secure the wires.  So here goes.  I strip the two wires and twist them together and break 4 more.  I can see a disaster in the making.  Now I can handle one broken wire but 4 at the same time is beyond me.  But the good thing is my flashers are still working and the Oasis is just a couple of miles up the road.  So off we go, flash flash….flash, oh please keep the highway patrol busy miles away.  

Now you would think that an Oasis with diesel fuel would at least have a couple of bulletin boards with names of people who would come and help for an outrageous amount of money.  Wrong.  They just handed me a telephone book.  Everyone is closed.  It is now decision time.  Flash, flash…flash Lawrence, Kansas is only 10 miles.  Oh, I owe you one already, now please keep that highway patrol officer busy somewhere else.  We got to Lawrence and find a hotel and settle in for the night, Wichita a passing figment of my imagination.

Next morning I get up call the local Firestone dealer and get told, they can’t help but he did tell me where to go.  I call, no answer, so I decide to just go and be on their doorstep when they arrive.  I am an optimist.  But to make a long story short three hours later and only $45 lighter we are on our way and just 400 miles from where I want to be at this time of day.  But that is why I had planned an extra day into the trip.  Now the shortest way to Tucson is Hwy 54.  I had planned to take it from Wichita to I40 at Tucumcari, NM.  We ended up driving all the way to Alamogordo, NM on 54..  The kindest way to say this is never again unless you want an expensive way to make butter or goat cheese.  Take the long way and drive an extra 50 miles.

Finally, the hotel in Tucson, first night, about 4:30am and the smoke detector start chipping.  You know that annoying noise it makes to tell you the battery is about to go dead.  Now, am I going to make a fuss, after all, I have had a good night’s sleep and this will keep me from being the bad guy and telling Patricia it is time to get up.  I did not fuss, besides they can fix it while we are setting up the booth.

Last night we come back to the hotel after dinner and our key won’t work.  Only this time the light flashes green like we should be able to open the door, only it won’t.  So try the other key same thing.  Stupidity is trying the same thing over and over and expecting a different result.  So I will not tell you how many times I attempted the same stupid thing. Okay this is getting distressing because I have had a couple of beers and need to be inside my room.  Down to the front desk to get the shift manager and she confidently reaches for her master card key sure that we are just slightly dumb country bumpkins.  Her key will not work, so she runs downstairs and gets the real master key, pops the plastic cover and it won’t work.  All of our clothes and toilet articles are on the other side of a locked door.  We end up waiting almost an hour for a maintenance worker.  They will replace the lock today and we had a free room last night.  I am still not fussing.

We did arrive on time, my computer and my Nook are back with me, and we are fully stocked.  The show in Tucson is not as good as we were told, nor as good as we expected.  More on that later!  The Tucson Guild is composed of a delightful group of ladies and they put on a good show.

Now, we are on the Road to California.

Last post in 2014

We are home after three weeks on the road!  More importantly we are unloaded and the truck and trailer are empty.   We have our 4 hour warehouse sale on the 23^rd of November and then we are through with shows for the year. I am certainly glad to be home after this last run.  The Suburban is home for the first time in three months and needs an oil change and it has accumulated 381,700 miles on the odometer.  The vehicle is running fine, but is going to the shop this afternoon.  Came through the Missouri Ozark Mountains just fine, we stopped in Ava, MO to teach a class on the way home from Festival.  And we are home until mid-January 2014, reflecting on how we will approach 2014.

This has been a year for change.  The country is in turmoil over health care, this week the stock market has reached new highs, but in my opinion most Americans are worried about their future. Closer to home in the Quilting Industry, there has been an explosion in the number of shows in many markets.  It appears that the explosion will continue at least into next year and the following year.  Many markets that have not had a major show in the past will have several in the future for at least as long as the investment money holds out.  It will be interesting to see which of the show promoters survives this expansion.  I think it is reasonably certain that not all the new and old shows can survive in their present configuration.

Let me talk for a few moments about just one market, Chicago!  If you define a market as a circle with a radius of 300 miles, the maximum distance most people will drive to attend a good show.  Then consider all the shows that fall within that circle.  Quilts Inc. will have a show at Rosemont, Original Craft and Quilt will hold a show in Schaumburg and Tinley Park, AQS will hold shows in Grand Rapids, MI and Des Moines, IA, additionally Paducah, KY falls just outside that radius.  Nancy’s Notions has a show in Madison. WI, MQT has a show in Oconomowoc, WI. MQX is putting a new show in the original home of MQS, Springfield, IL.  Plus within this circle of influence are numerous local guild shows.   So I ask the question is it possible to have too many shows?

In the current economic times, the pie is no larger than it originally was before the proliferation, most people will not or cannot go to all of these shows and spend like they would if they only attended one show in a market.  I think many quilters will go to several of the shows, view the quilts and spend less money with the vendors at each the various shows they attend.  So if the shows can keep attendance up, the biggest loser becomes the vendors because their costs will not decrease.  To accumulate the same amount of revenue in a market their cost will increase as they will have to attend more shows.

I see three losers in the next several years.  The vendors will lose because their costs will increase without an increase in revenue.  Many of the veteran vendors I know are considering discontinuing shows.  Many will be forced to choose which show they will do in a market.  In my opinion that is the prudent choice.   The next loser will be the shows.  The weaker shows will close quickly.  Just this week I received notes that shows in Tacoma, WA and Portland, OR will not be having a show next year.  The final loser will be the folks that attend the shows.  Consolidation of the industry could mean that the biggest, best financed survive and shows will be done, by the folks that are least friendly to vendors and the industry.

I would rather this not sound like sour grapes and I hope it does not.  Quilter’s Rule has made the decision to do one show in a market.  I will determine which show to do based on several factors.  First and foremost, will the promoter allow my company to attend the show?  As a few feel we have nothing to offer the industry and are more trouble than we are worth, and perhaps we are a bit of a problem.  After the obvious and based on historical numbers, which show is apt to give Quilter’s Rule the best return on the dollars spent.  And sometimes the best is not always the most expensive.  Lastly, I think as a vendor in this for the long term I owe a bit of loyalty to the promoters who have helped us along the way and have listened when I had a problem or a concern.

This is an industry best served by cooperation among all members.  That said Quilter’s Rule will start the year at Road to California, Carolyn puts on a great show, one of the best.  Then we will move to Phoenix and do the Rusty Barn show.  Eric and Chris have done a great job of building this market.  Beyond that you will just have to wait while I finish my plans, because they will be different than last year. 

Since we are not doing anymore shows away from home this is my last blog of the year.  I wish you a Happy Holiday Season.  Let all start with a great Thanksgiving and then a Merry Christmas and Happy New Year.  Enjoy your Holiday Season and keep safe until I next see you.

Can’t believe I have written this for two years.  

Last Day of Market

Wow, today is the last day of Quilt Market.  It has been several years since we were last here with a booth.  This year at least the name tags identified attendees with buying power for their companies.  It is still amazing how many people think they should be able to purchase one piece at wholesale pricing.  But my thanks to the staff of Quilt Market for helping us identity buyers from the lookers and retail customers. It made for directing the conversations in a right manner easier.

We came to Quilt Market to sell a new store program.  Initially very expensive, but has the potential to save the individual store hundreds of dollars each year.  Look for a full scale roll out of this program in the coming weeks with subtle changes.  We also came prepared to sell to the consuming public.  We have been able to pick up several new stores and a new overseas distributor.  That makes the Quilt Market part of the trip a success. The retail business we have done in two days has paid for the booth and most of our other expenses so that makes the whole endeavor a success.  Of course that means I will probably be back sooner rather than later and will be looking at Spring Market.

I have been able to find several new products that should be complementary to our current product line up and I have had time to review some older products we have not carried in several years.  Some of those will be added back into our lineup of products.

Tonight is tear down for many.  I am going to dinner and worry about setup for Quilt Festival on Tuesday.  Tear down is still a week away.

Milwaukee to Santa Clara

 

Here I sit in Santa Clara wondering why my recent trips to the west coast have been a little more difficult than normal.  If you don’t understand review my blog about the trip to Tacoma and the flight to Seattle to go to Portland.  Enough said on those two trips.

Today is Tuesday and I left Sunday morning from Milwaukee 5:50 early morning flight on a United flight to Houston.  To do that I need to be up at 2 o’clock to leave at 3 o’clock to check in and go through the TSA check in.  Which in itself is not too bad but I did not get to sleep until midnight and then overslept and woke at 3 AM.  So now I am tired and late and if I hurry I can still make it because I built in a little extra time.

Check in at General Mitchell Airport went well I was even Pre checked in by TSA even though I have never applied for it. I guess they mixed me up with another Jim Simons (the really rich one).  So much for government efficiency, it’s a good thing I am not a bad guy.  We took off for Bush International on time, arrived on time and called to tell everyone on the west coast we were leaving on time.  The calls were probably the big mistake.  We did grab a breakfast sandwich and eat it while we were waiting to taxi out for takeoff.  Everything is going just great, but…… 500 feet out from the terminal we stop and the Captain announces a medical emergency and we have to go back.

By the time they got the gentleman off and restocked the medical supplies used we had used up an hour.  Ok I had still built in a little extra time and we would still arrive in Sacramento in time for dinner. 

The flight went great, I got to watch two movies I have been waiting to see and they only cost a $110 each, but that made the flight free.  We arrived in San Francisco and the plane is late and they have been telling nervous passengers that some flights had been held but they would have to hurry.  The plane pulls up to the jet way but they can’t find anyone to move the jet way against the plane.  That simple task takes almost 15 minutes.

We are finally off the plane in the International Terminal and we have to walk over to Terminal 3 to get our checked bags then walk back to the International Terminal to catch the BART Train to Richmond.  We are going to miss the last train I had hoped to catch to Sacramento.  Oh well there is another train about anhour later but I need to call and tell everyone I will be late.

We get to Richmond and we have to wait for the next train.  About half way through the wait they announce the train is delayed.  OK this is getting serious. We have not eaten since 8:30 in the morning, there is nothing to eat at the station and the train is late.  Five minutes before the delayed train is supposed to arrive it is cancelled and we are told to wait for the next train.  Another hour and 45 minutes.  We are going to be seriously late.  More calls. I am really hungry since it is now 4pm in a time zone 2 hours later than the one I started in. I have slept only 3 hours in the last 36.  So I am looking down every street I can see from the train depot and I spot a deli.  I am out of there and get a sandwich, chips and cookies to split with Patricia. 

Four hours after I had planned to arrive in Sacramento we arrived, and my brother and his granddaughter were waiting for us.  Finally things are coming together.  Dinner is waiting, but one of my nephews had to leave to be at his job early Monday morning.  The good news is we finally caught up with him today and he was able to have lunch with us. 

And here we are in Santa Clara ready to set up early tomorrow.  Maybe things will get better. I would say they can’t get worse but they might if I do.  It will be a good show.

Portland to Sacramento

 

Another show has come and gone.  This one was a little different from other shows because we changed our method of travel.  You will remember a few weeks ago we drove to the show in Tacoma, WA, now that was an adventure with the truck breaking down.  When we finished the show we left the truck and trailer behind.  We went to the Seattle airport and flew home.  You have to think about leaving your truck and trailer 2200 miles away with people you really don’t know and hope everything will work out.

Well a week ago we flew back to Seattle.  I found an airline I will never fly on again. My few words of advice are Frontier is terrible.   The hotel picked us up and we retrieved the truck and trailer, spent the night, got up early and drove to Portland and did the show there.  We also picked up our supplies from the last West Coast Independent Contractor.  So the trailer is full.  We already had a lot in the trailer because it will not go home for another month.  It is really full now.  If you live on the West Coast and think you would like to do shows for Quilter's Rule contact me.

While in Portland we were asked if we would come back in a few weeks to do the machine show.  But alas this was our one show in Portland this year.  So if you missed us in Portland, the internet is still available.  There are so many shows in the same locations next year we have decided to only do one show in a Metro area.  The market can only be sliced and diced so many ways.

Yesterday we got going about 8 am and drove south to station the truck and trailer for PIQF in October. We went by the land my In-Laws owned, it has all changed. Everything is gone and a Walnut Orchard is in its place. All things change.  Today we will visit with my brother and then take the train to San Francisco to take an early morning flight to Milwaukee by way of Houston.  Except for baggage charges I am not sure I understand how airlines work. 

Tacoma, WA

I have not written for quite a while.  I guess you would say I have been in a funk.  At any rate, there has been nothing to say for a while that I thought would cheer anyone up.  I really don’t know that there is a lot to say to anyone right now that would cheer anyone.  So what I have to say is not designed to do anything other than tell you what I think.  Please read the rest of this blog.

Quilter’s Rule is in Tacoma, WA at a show and we are readyl.  Getting here was a trial at best.  First there was the just over 2000 mile trip to get here.  Originally I had thought to just follow Interstate 94 to Interstate 90.  It is a bit further than just taking I90 but there was the bucket list reason, I could knock of 2 more states in my quest to drive through all 50 states.  Well now I have seen North Dakota and Montana.  Both are very long drives.  While in Montana I decided to take HWY 12 across from I 94 to I90.  I could make up the extra miles it cost to see North Dakota.  Everything went fine until the Suburban lost an idler pulley on the serpentine belt.   Lost the fan, power steering, power brakes and air conditioning and of course the engine over heated.   I am not in the middle of nowhere, but I am certain I can see it.

Not to worry, just call AAA and get towed to a garage to fix it.  Right!  I knew exactly where I was since I was standing next to the 102 mile marker on the Highway. Should be easy!  Well, it turns out that maps really only have useful mile markers on Interstate Highways and AAA doesn’t know where the mile marker is either.  That’s still OK because I know where I am and tell them.  Trouble is AAA can’t find a garage closer than Billings that can fix the car.  Oh, and even though I have towing service for a trailer, AAA won’t tow the trailer unless it has living quarters, because I purchased the service for my wife and her horse trailer if she broke down on the road.  Her trailer has living quarters.

Plan 2.  Call the office and have Karis do a search for auto parts stores near where we are stranded.  Since Patricia is burning her way through her cell phone battery at an alarming rate searching the web and I want to keep my cell which is half full for other possible calls we need to make to get out of this situation.  Well, Karis found a Napa Store with the part I need about 30 miles away.  So how does one get to a store 30 miles away with a broke down car? I am nearly positive there is no taxi service.

About now a rancher in a pickup pulls over and asks if we need help.  I explain what we need and where the part is located.  He asks, can I drive you to town and get it?  Strange why would anyone drive 60 miles to get a part for someone he has never met? But I say sure!   In the end we decide Patricia should go and I should stay with the car.  The situation does not seem good no matter who stays or who goes.  Anyway Patricia pulls off and I settle in to wait.  About 5 minutes later and I am regretting my decision Patricia is calling me and asking if I need antifreeze.  Come to find out the town I was looking for was not 30 miles away it is 2 miles away.  I could have walked.

The long and short of all this is with Jim’s (the rancher) help we put the car back together. We met a wonderful person.  It turns out Jim owns 12,000 acres, raises cattle and would not take anything for helping us. I realize I have lived too long in a place where I think of the bad first and the good too late.  I also realized I do not always know where I am.  It is time to rethink what is important. I have learned a lot on this trip.